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Do What You Love & Take Control Of Your Income

You’re driven, you’re putting in the time, and you’re making some serious progress honing your lettering skills and finding your voice as an artist. You’re doing all the right things.

But you’re not bringing in the money you deserve to be making from your craft.

Maybe the freelance gigs aren’t coming in as quickly as you’d like, or you’re having to work a day job that you’re not really enjoying to help pay your bills. You want to love the work you’re doing, but you also want more financial consistency, and you’re not quite sure if you can have both.

Yup — We Freakin' Get That.

We know from experience that stressing about money SUCKS, which is why we're extra excited to help you climb on out of that stress-hole and find more stability in your career.
Do What You Love & Take Control Of Your Income

The Power of Licensing

Licensing essentially means to "loan" your artwork to companies for use on products like greeting cards, gift bags, fabric, and more. This little–known industry has completely transformed our lettering businesses by allowing us to make the art we want to make, set our own schedules, see our art on products in stores nationwide, and create a more stable flow of income that continues to build over time.

After seeing the magic of licensing in our own businesses, there's no way we're going to keep this secret any longer...

Meet Your Instructors

Two letterers are better than one...

  • Katie Johnson

    Katie Johnson

    Katie is a lettering artist with an affinity for ornamentation. She stumbled into art licensing after creating her own line of greeting cards that happened to catch the attention of other card companies. She has been happily designing cards, gift bags, totes, and many other products for brands ever since.

    www.KatieMadeThat.com
  • Ilana Griffo

    Ilana Griffo

    Ilana is a Mama, lettering artist, and the author of Mind Your Business, a workbook for creative entrepreneurs. After working on her own line of paper goods, she got requests to design for bigger brands, leading her into the world of art licensing. Now she spends her time designing for planners, stationery, apparel and more!

    http://IlanaGriffo.com

Course Curriculum

Everything you need to get started with licensing

  • 1
    Part One: Introduction to Licensing
    • Welcome
    • What is Art Licensing?
    • Fee Structures
    • Licensing Agreements
  • 2
    Part Two: Making Lettering That Sells
    • Creating a Portfolio
    • Copywriting
    • Design Specs
  • 3
    Part Three: Selling
    • Marketing Yourself
    • Finding & Contacting Buyers
    • Finding & Working With An Agent
    • Wrapping Up
  • 4
    Bonus Materials!
    • Design Behind-the-Scenes
    • Trend Shopping
    • Creating Repeat Patterns In Adobe Illustrator
    • Creating Repeat Patterns in Adobe Photoshop
    • Pricing Cheat Sheet
    • Copyright Basics
    • Resources

What We'll Cover

We've combined our experience and expertise into a comprehensive 3-part class (plus a whole lotta awesome bonus content). We're sharing everything we wish we knew when we were starting out.

  • How art licensing for products works & how it's different from traditional freelancing

  • Pricing, negotiating, and understanding common fee structures

  • Types of licensing agreements, legal terms, & artist contracts

  • Building a professional licensing portfolio that buyers will love

  • How and where to market and sell your work

Reviews & Testimonials

What people are saying

by Lisa Quine (@lisa_quine)

This Course is Gold

by Lisa Quine (@lisa_quine)

WOWZERS. I've been lettering for a couple years now and have pretty much avoided art licensing (for fear of the unknown). This course broke it down, step-by-step, in ways that were super easy to understand. It makes so much sense. Why wouldn't you want to make even more money from the same artwork over and over again, especially when the average income from this alone is 20K? I love the idea of thinking of your portfolio as a menu for clients and will definitely be using that going forward. This has also inspired me to rethink my website. Don't skip the bonuses at the end! Pricing cheat sheet for the win!!
by Jess Levitz (@shoppetheory)

Intimate & Generous

by Jess Levitz (@shoppetheory)

I have been lettering for fun and as a brand designer for many years but have recently become interested in the idea of pursuing licensing work. However, I had NO idea how to approach the industry, and there wasn’t much info out there when I googled for answers. This course is so informative in giving you the download on the industry, and they are incredibly generous with their advice for how to get started in it. Plus they do it all in a funny and casual way that feels like you are sitting down for an intimate chat with friends. Highly recommend!
Kasi Turpin (@kayturp)

What A Course!

Kasi Turpin (@kayturp)

HOLY SH*T! This course brought to light so many things I didn't even think to ask questions about! I've been lettering and freelancing for a few years now and I have always been fearful of licensing work (mainly because I have no idea what I'm doing and don't want clients to catch on). This course is so easy to follow along with, unpacking the nitty & gritty and giving advice that I have failed numerous times to find while googling. These girls were so generous with dishing out everything they have learned and I am forever grateful. Truly inspired to up my game!

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